Think of selecting customers being synonymous with audience segmentation - which you can do in the app using a broadcast list.Īdditionally, if you have a global audience or customer base, you'll find it easy and cost-effective to connect with your international customers, since WhatsApp doesn't charge a fee for international communication. So, if you're launching a new product, WhatsApp can automatically send the messages you've created to the customers you select. With WhatsApp Business, you'll be able to offer personal customer support to your audience with automated messages and chatbot-like capabilities. And, with the addition of WhatsApp Business, it's now easier than ever to build positive customer relationships. If you want to remind your customers about promotions, offer accessible customer service options, or increase visibility, WhatsApp is a perfect tool for you. Here, let's explore some ways those benefits can be used in WhatsApp for marketing efforts. Additionally, it provides a centralized location for multiple group chats, multimedia sharing, and voice messaging. WhatsApp is appealing because, in most cases, the app is free to use, depending on your phone service's messaging rates. However, while on the surface it may seem like WhatsApp is just another messaging service, there are tools built in the app that are great for maintaining strong customer relationships and cultivating lead generation.īut, what exactly is WhatsApp, and what does it do? For instance, just over 7% of marketers use WhatsApp for business. WhatsApp can become one of the most important marketing channels."Įven though the app is the most popular global mobile messaging service, WhatsApp commonly isn't known as a tool for businesses. He continues by noting that, "Businesses always want to build relationships and meet customers where they are. It's where we message the people we care about most - like our friends and family," he says. Now, if you've just read that and thought, "WhatsApp? What's that? And how is an app going to help?" That's understandable.Īllow HubSpot's Head of Conversational Marketing, Connor Cirillo, to break it down: "WhatsApp has become the center of gravity for billions of users around the world. Allow me to introduce you to your new favorite app for customer relationships: WhatsApp. Marketing messages are hard, right? But they don't have to be.
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